Actress Gul Panag on Thursday announced the launch of hair straightening product Dafni in the Indian market. She says it suits the needs of new age women who need quick grooming solutions.

Gul launched the product, which promises salon-finished straight hair in a matter of minutes, to women “on-the-go”, here in association with Tressmart.

Speaking at the launch, Gul said: “The Indian woman is multitasking and busier than ever before. She needs quick and effective grooming tools to help her keep pace with this demanding lifestyle, something that Dafni addresses beautifully.”

The product’s revolutionary brush shaped design allows a much larger volume of hair to be straightened at one go than regular straighteners.

It is designed to maintain a constant temperature, and the end result is hair that has been straightened but not flattened, thus leaving volume intact.

“There are so many women like me, who are very pressed for time. They would greatly appreciate the ease, safety and intuitiveness of this product. It was my personal experience and conviction in Dafni that led me to invest in its introduction in India,” added Gul.