Zapak.com and Idea cellular, the pan-India mobile operator combined celebrated Idea World Gaming Day on the 13th of October at IMAX in Mumbai. Prior to this event held yesterday, the unique initiative had over 1.24 million gamers across the country, which encouraged participants to play fair and win big. Gamers were given an opportunity to participate through all gaming platforms which included mobile phones, consoles, online games and offline games for a month.
Rakesh Rao, Business Head – consumer activation for Zapak said,” Idea World Gaming Day 2010 celebrates the Spirit of Gaming & promotes Fair Play. The overwhelming response to the celebration is proof that Gamers across the country believe in the same. Zapak has always stood its stand to encourage gaming in the country and reach out to the maximum number of gaming enthusiasts.”
Gul Panag a gaming enthusiast her self graced the event to share her passion with gamers she said “I love the adrenaline rush every time I game. I am a gamer and believe that it is a true stress buster. I enjoy console gaming and get hooked on to it every time I am at home. I am thrilled to be a part of ‘Idea World Gaming Day’. It is a great initiative by Idea and Zapak to celebrate the gaming phenomenon.”
Rakesh also indicates that Idea world gaming day 2010 has become the first multi platform gaming event in the world with the introduction of mobile gaming this year. With the success of the event this year, gamers and enthusiasts are looking forward to the event next year.