Mumbai’s biggest shopping destination, Phoenix Marketcity Mumbai, celebrated this month dedicated to women, with a host of exciting initiatives and offers in the 11th edition of its Power Woman Fiesta, a month-long campaign in honor of International Women’s Day. Gul Panag opened the fiesta with Mayank Lalpuria, Marketing Head – West &North. A Power Woman Booklet with complementary indulgences worth Rs. 25,000 and a Big Break initiative that offered women entrepreneurs access to top venture capital firms and investors for mentorship and funding were highlights.
Speaking on the occasion, Gul, who has always been of the most credible voices for women’s empowerment, said, “As a woman entrepreneur I know that it is always challenging to find the optimal work-life balance, and many opportunities slide by, because you simply cannot. It is wonderful to see Phoenix Marketcity Mumbai’s commitment to encouraging women entrepreneurs on their journey and offering them an opportunity to celebrate and enjoy themselves with some great shopping offers.”
This exciting campaign has found great resonance amongst customers and brands alike, with engagement from more than 2 lakh customers, the initiative is a powerful way for the mall to offer gratitude and support to its women patrons.
Mayank Lalpuria, Marketing Head – West &North, added “Women-owned enterprises are on the rise, and Phoenix Marketcity Mumbai is committed to supporting them on their entrepreneurial journey. We want to see local, women-led businesses break into the big league, and are doing our bit to help them get there. The Big Break platform underscores the mall’s respect, belief, and support for the skill and passion of emerging businesswomen and Big Break provides them with the impetus they need to succeed.”
On the same day, the Norwegian Dance Crew ‘Quick Style’ delighted fans with an energetic performance of Indian and international hits including the Oscar-winning NaatuNaatu, at Dublin Square. The much-loved international hip-hop dancers grooved to various Hindi songs like Kala Chashma and Tera Nasha, winning the hearts of fans ecstatic at the opportunity to see the group live. Phoenix’s Dublin Square is a unique venue that offers a combination of shopping, F&B, and performance space that makes it a favorite choice for the biggest Indian and international artists including Lucky Ali, The Vengaboyz, Michael learns to Rock, and more.
Another exciting event at Phoenix Marketcity was the first-anniversary celebration of ChessBase India Chess Club which took the form of a mega tournament. A performance by comedian and chess aficionado, Samay Raina delighted audiences at the celebration hosted by Grandmaster and co-founder of Chess Base, India Sagar Shah, International Chessmaster Tanya Sachdeva, and Mayank Lalpuria.
The excitement continues from 24th March – 2nd April for young ones with the popular animation character Peppa Pig. Book a fun-filled hour with slides, bumper cars, a huge ball pool, hop & jump, cube puzzles, and a maze at India’s first themed soft play zone.