The actors have been approached by the Indian Merchants’ Chamber and Clean Mumbai Foundation to support their ‘Say Chi!’ clean up IMC Marg campaign

The next time you see a taxi driver lean out of his window and unleash a spray of red paan spittle at IMC Marg, admonish him with a ‘Chi!’ Say Chi! is the name of a campaign started by the Indian Merchant Chamber’s (IMC) ladies wing, along with the Clean Mumbai Foundation (CMF), to beautify IMC Marg that lies between Churchgate station and D Road. The campaign was launched in 1997 to create awareness about keeping the city’s railway stations clean.

The women’s wing of the IMC will clean the stretch, says president Sheela Kriplani. That includes converting the parking lot into a garden, planting saplings and making it an anti-spitting and anti-littering zone. Over a year, the area will be beautified with ‘street furniture’, dustbins and litterbags emblazoned with cleanliness slogans.

The IMC is in talks with celebrities Gul Panag and Raveena Tandon to support the campaign. They hope to rope in Kajol Devgn too. The CMF had carried out similar initiatives on local train stations along the western and central railways, and will join hands with city colleges Jaihind College and Sydenham College this time.