Gul Panag, actress and an active supporter of Shop for Change said, “Consumers should value the concept of fair trade, as we have the power to make a difference to the lives of farmers. Initiatives like the fair trade certification that Shop for Change offers will revolutionize the face of agriculture in India, empowering farmers to make better lives for themselves and care for the environment. I strongly support Shop for Change and feel deeply for this initiative, as I believe that just by being conscious consumers we can make a big difference. I am sure that thinking consumers are going to support Shop for Change by looking out for Shop for Change certified products that contribute to a fair system in India.”