Gul Panag is the Twitter ‘Face’ for WIFW SS’10

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New Delhi, October 16, 2009: Wills Lifestyle, ITC’s premium fashion brand, today announced that actress Gul Panag will be the ‘Twitter Face’ at the forthcoming Wills Lifestyle India Fashion Week, India’s foremost fashion and trade event.  
Wills Lifestyle has initiated this association with the critically acclaimed actress to explore the platform of new age media to engage with the patrons of WIFW in an interesting fashion. For the very first time in the world, a celebrity will tweet directly from the event venue on the on-goings of the Wills Lifestyle India Fashion Week. It is an effort taken towards striking an instant connect with their patrons and followers of the fashion week. Recognizing the growing popularity of Twitter in India and especially of Gul Panag on this platform, Wills Lifestyle decided to take on board Gul Panag as the ‘Twitter Face’ to cover the event for this medium. 
Gul Panag will be present at the venue on all five action-packed days to review the shows and tweet on the daily dose of fashion week news. She will connect with her followers (which are more than 20000) and share her views on the ramp shows, upload pictures of the event and respond to tweets. All Tweeters can now follow Gul Panag’s page and get live updates from the event itself! They also stand to win invites to the event by following her updates. 
Atul Chand, Divisional Chief Executive – ITC’s Lifestyle Retailing Business Divison, said, “This season we are delighted to associate with Gul Panag to be the Twitter face of Wills Lifestyle India Fashion Week. Gul Panag is a regular on twitter and enjoys a lot of support and fan following on the website. Through this association we will be able to reach out to a large fan following on Twitter and create excitement around WIFW.”  
Speaking on this association, Actress Gul Panag said “I am proud to be associated with Wills Lifestyle in this unique way. I promise to bring to my fans and followers regular updates from the venue and to give them a glimpse of the fashion’s grandest celebration, Wills Lifestyle India Fashion Week. Watch-out for my tweets as you stand to win a chance to get invited to the event.”  
About Wills Lifestyle:
ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly ‘International Shopping Experience’. Currently there are 50 Wills Lifestyle stores in 30 cities across the country, and the brand is making rapid strides in terms of expansion – doubling the number of stores over the next three years.  For details visit 
Fashion Design Council of India – A Decade in the Business of Fashion
In the last 11 years FDCI has taken the Indian Fashion industry global and secured national pride for the business of fashion. It has been instrumental in promoting the business of fashion and creating new opportunities for all stakeholders. Over the years FDCI has used various marketing platforms, seminars and workshops to promote fashion.  FDCI, a not for profit organization, is the apex industry body in the field of fashion in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion – at home and abroad. FDCI is actively involved in promoting the ‘business of fashion’ and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the fashion market in the country. To mark its 10th anniversary FDCI introduced India’s first couture week in September 2008 and now in its 11th year the India Mens Week. For details visit 
About Fiama Di Wills:
For the new, empowered woman, we introduce the world of Fiama Di Wills. A premium range of personal care products that effectively combine the goodness of nature and the benefits of science. This combination of exotic naturals and science is the culmination of four years of extensive R&D at ITC Research Centre and at international research labs. Exotic naturals such as Juniper, Thyme, Babassu, Macadamia nut, Watercress, Rosemary and Sage extracts combine effectively with advanced technologies such as Cuticle Restore Technology and Hydro Restorative System to offer consumers gentle and effective hair and skin care. The range from Fiama Di Wills includes Shampoos, Shower Gels, Conditioners and Soaps. 
For more information, please contact:
Noopur Sharma Bose/Shilpa Arora
PR Pundit
Tel: 9810484281/9811184112
Email: / 

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